ROLE:
EMBEDDED SOCIAL-FIRST
CREATIVE & PRODUCTION LEAD
SERVICES:
EMBEDDED CREATIVE & SPECIAL PROJECTS
SOCIAL-FIRST CREATIVE DIRECTION
SOCIAL-FIRST CREATIVE STRATEGY
Support a major brand restage across social
Embed as an extension of the Head of Global Social Media during a high-volume campaign period
Lead and support key brand moments across activations, promotions, and platform-native content
THE ASK
Social-first campaign strategy and creative direction support
Brand restage social campaign development
Content production and execution across priority channels
Designer oversight across social creative workstreams
Activation, anniversary, and promotional campaign support
WHAT I LED
WHAT IT PROVES:
What began as a creator partnership evolved into a more deeply embedded role across production, campaign strategy, and social-first creative support, reflecting how I partner with brands beyond a single deliverable.
LET’S START A
LONG TERM
RELATIONSHIP
